Jewelry Giant Value Australian Business

In the past few months, Adelaide, Australia, is there a new jewelry industry, the power ready.

This is the private equity group for all of the jewelry. Since 2007, the company bought seven Xia Bozi jewelry shop, it has been committed to the transformation of work-related. This is finally a few stores to high-end market in the near future the brand name of Mazuqili reopened.

Jewelry is located in Adelaide in April 2007 the Group purchased Mazuqili the brand, its vision is to have a 105-year history of this Western Australian brands into the eastern states.

Jewelry Group, purchased about 130 stores, including in Canberra and Western Australia have Mazuqili store brand, South Australia Xia Bozi and Vivienne brand – they are in Canberra, Sydney and Brisbane are shops, as well as in Australia the country has a shop Zhamiersi brand.

Jewelry Group, general manager of Lowe, said the group is to build to buy jewelry retailer, to improve and promote its development.

The first step in this process is to take drastic measures to promote the opening Mazuqili brand, starting from the South Australian and Sydney, including the flagship store in the Langdell 1 million dollar investment.

Russell said: “We are looking all over South Australia, New South Wales and Queensland, 16 shop.”

“Basically, we did a nationwide development plan: the first malls in the Langdell introduced the first flagship store, followed by the Macaulay Building in Sydney (Australia’s largest shopping mall) to open a store, and then provide the other 16 stores converted to Mazuqili brand.

“In the past few months, we have been carrying out refurbishment work. In 3 months, we will renovate 38 stores. This includes South Australia Xia Bozi stores, which are located in Langdell mall shop.”

Russell said that Mazuqili brand is targeting more high-end jewelry market, “we described the brand as a reputable, without Exaggeration.”

To this end, the group has a number of brands such as Mikimoto pearls and major brands such as the Swiss watch brand TAG Heuer and the Rand Corporation and other diamonds, has established business relationships. Russell said: “Mazuqili is a family-owned business, a very good business.”

He added: “We have taken over the brand, primarily seek to improve their product lines. Particularly in the last 6 months, we have been working with overseas suppliers and a number of important Australian domestic suppliers to establish a solid strategic partnership aims to introduce high-end jewelry products superior.

“This is only the first stage. The second stage is the expansion of stores throughout Australia, particularly in the development of the entire east coast.”